About Me–

I've worked on many things in many capacities, but in all those situations my role was most simply: Designer.

You can over-complicate this stuff or get too concerned with the classifications (Product, UI, UX, Interactive, whatever), but to me it's all design — the verb. It's doing the work. Understanding the problem, the people who face that problem, the opportunity, the constraints. Then devising your best solution, executing it to a high level with, and learning from the results.

And each problem is different and requires a different approach, so I try not to get too caught up in process or methodology chasing. Sometimes you need to add something, sometimes you need to take it away. Sometimes you need a system improvement, or technology advancement, other times you need a business or structural change.

It's all about finding the right balance. If I do that well, with taste and care, and if it works great and feels right and it's clear and understandable and makes someone's life better… then I've done my job as a Designer.